The Car Bibles : Advertising - how and why?

Advertising on this site

How to advertise here

There are two ways of advertising on my site.
The first is to join Google's Adwords program and target my site with your keywords. Your ads will get into rotation through the Google adsense banners at the top and bottom of each page.
The second is to contact me directly for a whole-page sponsorship or text links.
Whole-page sponsorship typically runs US$300 per month for a banner.
Text links typically run between US$100 and US$150 per month per text link depending on the page. There are discounts available for quarterly and annual contracts.
Existing sponsor deals will not be discussed with potential new business offers.

Paid endorsement

If I am paid specifically to endorse a product, site, manufacturer or sponsor, that will be made clear in the context of the advertising. Otherwise please be assured that impartiality rules.

Why?

I hate the word, but monetisation : there is value in my website beyond the pure amount of information here. I will always attempt to strike a balance between the desires of an advertiser and the desires of my readers.